Event
CEER Secretariat premises, Cours Saint-Michel 30a, 1040 Brussels
20.05.2026
14:00 - 17:30

Consumer Focus Event 2026

The Consumer Focus Event 2026 took place on Wednesday, 20 May 2026, at the CEER Offices in Brussels and online, bringing together energy regulators, policymakers, consumer associations, academics, and industry representatives from across Europe.

This year's conference, titled "Fostering Consumer Engagement: Transparency, Trust and Information", explored how energy markets can better support and empower consumers at a time of significant market transformation — driven by geopolitics, digitalisation, and the push for decarbonisation.

The event covered three interconnected themes.
On information, discussions highlighted that despite years of regulatory effort, many Europeans remain poorly informed about their energy contracts and options — and that well-targeted, standardised information can be a powerful driver of consumer engagement.
On trust, participants examined unfair commercial practices in distance selling and the regulatory tools needed to combat them, including lessons from the Spanish National Markets and Competition Commission (CNMC) and new research from the Florence School of Regulation (FSR) on emerging challenges in innovative energy services.
On transparency, a newly published CEER report on the comparability of energy contracts was presented alongside practical experience from national regulators and industry on price comparison tools, flexible tariff products, and the needs of vulnerable consumers.

A recurring message throughout the day was that trust between consumers and the energy system must be actively built - through clear information, meaningful protections, and tools that work for everyone, not just the most engaged.

 

The reports referenced during the event are available here:

 

Programme

Programme

14:00 - 14:10

Opening Remarks

Promoting efficient retail markets and protecting consumers in a climate of crisis with improved access to information.

Speakers

Bram Claeys

Bram Claeys

Secretary General, CEER
Biography
Secretary General, CEER

Close

14:10 - 14:20

Keynote Speech

Speakers

Alejandro Ulzurrun

Alejandro Ulzurrun

Head of Unit B1, DG ENER, European Commission
Biography
Head of Unit B1, DG ENER, European Commission

Close

14:20 - 15:15

Session I: Panel Discussion – Information: Affordability, Flexibility & Consumer Awareness

Building on the keynote address, the current context of the retail market, consumer rights and regulatory initiatives to improve market functioning and consumer awareness. Experiences across Europe of retail market and consumer protection governance frameworks. Insights from the Citizens Energy Package Communication.

Speakers

Frederico Oliveira da Silva

Frederico Oliveira da Silva

Head of Energy, BEUC
Irene Iacovides

Irene Iacovides

Director for Retail and Consumer Markets Regulation, RAAEY
Massimo Serpieri

Massimo Serpieri

Team leader of Consumers issues, Unit B1 (Consumers, Local Initiatives and Just Transition Unit) DG ENER, European Commission
Natalie McCoy

Natalie McCoy

Co-Chair of the Customers and Retail Market Working Group, CEER
Biography
Co-Chair of the Customers and Retail Market Working Group, CEER

Close

15:30 - 16:10

Session II: Interview – Trust: Distance Selling

Interactive interview showcasing the national experience of distance selling and insights gained by the Florence School of Regulation through their recent research on consumer protection policies across Europe.

Speakers

Javier Rincón

Javier Rincón

Distance selling experience in Spain, CNMC
Lucila De Almeida

Lucila De Almeida

Professor at the European University, FSR
Raphael Hanoteaux

Raphael Hanoteaux

Deputy Secretary General, CEER
Biography
Deputy Secretary General, CEER

Close

16:10 - 17:10

Session III: Panel Discussion – Transparency: Towards Improved Comparability of Energy Contracts

Market innovation brings opportunities and challenges for the comparability of an increasing variety of offers. Discussions on ways to promote transparency, clarity and consistency in an evolving sector. Improving existing comparison tools. Strong regulatory oversight, responsible retail relationships and informed consumers.

Speakers

Bram Claeys

Bram Claeys

Secretary General, CEER
Biography
Secretary General, CEER

Close

Helena Almeida

Helena Almeida

Co-Chair CEER Customer Empowerment and Protection WS, ERSE
Biography
Co-Chair CEER Customer Empowerment and Protection WS, ERSE

Close

Marie Claerbout

Marie Claerbout

Senior Manager for EU Affairs, ENGIE
Marine Cornelis

Marine Cornelis

Founder & Executive Director, Next Energy Consumer
Biography
Founder & Executive Director, Next Energy Consumer

Close

17:10 - 17:20

Closing Remarks

Speakers

Natalie McCoy

Natalie McCoy

Co-Chair of the Customers and Retail Market Working Group, CEER
Biography
Co-Chair of the Customers and Retail Market Working Group, CEER

Close

17:30 - 18:30

Networking